SMS Long Code Service SMS Short Code Service

Background Information

SMS Long Code Service SMS Short Code Service which should I choose, has been a contemporary first timer question when it comes to two SMS services options selection, this post will explain the details of both technology without all the tech jargon fats and oil. Not only will you have great understanding of how it works, you can make easy decisive decision between the two.

SMS Short codes (Number)

Are special telephone numbers, significantly shorter than full telephone numbers that can be used to address SMS and MMS messages from certain service providers’ mobile phones or fixed phones. Like telephone numbers, short codes are unique to each operator at the technological level.  Short codes are widely used for value-added services such as television program voting, ordering ringtones, charity donations and mobile services. Messages sent to a short code can be billed at a higher rate than a standard SMS and may even subscribe a customer to a recurring monthly service.

SMS Long Code (Number)

Also known as a virtual mobile number, dedicated phone number or long code, is a reception mechanism used by businesses to receive SMS messages and voice calls. As well as being internationally available, long numbers enable businesses to have their own number, rather than short codes which are generally shared across a lot of brands. Long numbers allows a wide range of industries to generate large amounts of mobile-originated SMS from the subscribers, such as wireless application service providers, mobile virtual network operators, mobile virtual network enablers, SMS aggregators, e-sellers, advertising agencies, media channels and mobile infrastructure providers.

Long Codes vs. Short Codes

Both long numbers and short codes have their advantages and disadvantages. International accessibility is useful for global organizations who wish to run international campaigns. Limited to national borders, short codes have to be activated in each country where the campaign will take place, which might be expensive and time consuming. For long term campaigns or any other assignment, long numbers are also a good solution, as the number can be assigned exclusively for a long term. The long numbers option can be obtained directly from an SMS provider with SS7access, which is the shortest way possible to have an SMS reception option. To have access to a short code, service providers must enter a bilateral agreement with the mobile network operator that actually owns the number. This process can take time, and potentially cause delays in implementing campaigns. Alternatively, service providers can rent short codes from aggregators, creating another middleman in the value-chain. Premium messaging services are not possible on long numbers; those require short codes and operator agreements.

Application of long numbers

  • Competitions and voting initiated by TV and radio shows
  • Product feedback, campaigns and promotions (the number can be printed on a product package)
  • Globally available number for international companies and events
  • Reception of SMS for companies wishing to interact with consumers
  • Reply path to online tools, software packages, etc.
  • 2-way communication with service engineers, sales forces and suppliers
  • Reception of SMS to be forwarded to computer or user account
  • SMS-to-email applications
  • SMS multi-party chat services
  • Feedback SMS for mass mailings or promotional activities

 

Short codes

Are special telephone numbers, significantly shorter than full telephone numbers that can be used to address SMS and MMS messages from certain service providers’ mobile phones or fixed phones. Like telephone numbers, short codes are unique to each operator at the technological level.  Short codes are widely used for value-added services such as television program voting, ordering ringtones, charity donations and mobile services. Messages sent to a short code can be billed at a higher rate than a standard SMS and may even subscribe a customer to a recurring monthly service.

Long Code/Number

Also known as a virtual mobile number, dedicated phone number or long code, is a reception mechanism used by businesses to receive SMS messages and voice calls. As well as being internationally available, long numbers enable businesses to have their own number, rather than short codes which are generally shared across a lot of brands. Long numbers allows a wide range of industries to generate large amounts of mobile-originated SMS from the subscribers, such as wireless application service providers, mobile virtual network operators, mobile virtual network enablers, SMS aggregators, e-sellers, advertising agencies, media channels and mobile infrastructure providers.

Long Codes vs. Short Codes

SMS Long Code Service SMS Short Code Service
SMS Long Code Service SMS Short Code Service

Both long numbers and short codes have their advantages and disadvantages. International accessibility is useful for global organizations who wish to run international campaigns. Limited to national borders, short codes have to be activated in each country where the campaign will take place, which might be expensive and time consuming. For long term campaigns or any other assignment, long numbers are also a good solution, as the number can be assigned exclusively for a long term. The long numbers option can be obtained directly from an SMS provider with SS7access, which is the shortest way possible to have an SMS reception option. To have access to a short code, service providers must enter a bilateral agreement with the mobile network operator that actually owns the number. This process can take time, and potentially cause delays in implementing campaigns. Alternatively, service providers can rent short codes from aggregators, creating another middleman in the value-chain. Premium messaging services are not possible on long numbers; those require short codes and operator agreements.

 

 

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